
Picture this: you’re standing in the bustling concourse of a stadium or arena, surrounded by fans buzzing with excitement. In your hand, you’ve got a stack of Stack-Cups—those clever reusable and stack-able cups with handles that lock together. To the untrained eye, it’s just a stack of beverage containers. But to venue managers, staff, and stakeholders, it’s so much more. Let’s break it down for you……
Meet Stack-Cup: it’s not just a cup—it’s your venue’s secret weapon, wearing multiple hats to tackle sustainability, safety, and fan experience all at once.
First up, it’s the Sustainability Manager. Stack-Cup has already kept millions of single-use cups out of landfills worldwide. Here at home, venues like RAC Arena have been using them for Perth Wildcats games and big concerts, proving that cutting waste doesn’t mean cutting corners. We’re even working on manufacturing them locally in Perth to shrink our carbon footprint further and support Aussie jobs.
Next, it’s the Fan Engagement Officer. Fans don’t just sip from these cups—they stack them, play with them, and spark conversations about sustainability with their mates. It’s not just a drink holder; it’s a talking point that brings energy to the crowd and gets people thinking about their impact.
Then there’s the Operations Manager hat. Stack-Cup slashes procurement costs by replacing flimsy single-use cups and soggy cardboard trays. Plus, with branding options and deposit-return programs, it opens up new revenue streams for your venue. Less waste, more profit—how’s that for a win-win?
It’s also the Safety Officer. Ever seen someone juggling four drinks on a tray, wobbling down stadium stairs? Stack-Cup lets fans carry multiple drinks in one hand while still gripping a handrail. Spills? Reduced. Safety? Improved. Beers? Still cold when they get back to their seat.
And finally, it’s the Guest Experience Coordinator. Let’s face it—nobody enjoys wrestling with a tray that collapses under the weight of a few pints. Stack-Cup fits perfectly in stadium cup holders, freeing up lap space and letting fans focus on the game, not their balancing act. Convenience meets enjoyment, every time.
Venues around the world—like The Oval in the UK, Wembley, and The O2—have already seen Stack-Cup in action, transforming how they serve drinks at scale. Closer to home, RAC Arena’s success shows how it works for our unique Aussie crowds. And with plans to manufacture locally, we’re ready to bring that same impact to more stadiums and arenas across Western Australia.
So, next time you’re at an event, grab a Stack-Cup, stack a few together, and see what it can do. It’s not just about serving drinks—it’s about making your venue greener, safer, and more fun, one stack at a time. Want to chat about how it could work for your stadium or arena? I’ll be the guy with four cups in one hand—don’t worry, it’s just research!
For more details, swing by stack-cup.com.au or give us a shout at 0433 790 605.
PS. To see some of our Happy Stackers, click here
IQ Magazine article