Dean Hassall CVE

Dean Hassall is arguably one of Australia’s most experienced venue and event managers, and is now principal of Dean Hassall Consulting Pty Ltd, which provides advisory services in the areas of event and venue management, facility development, sports administration and business analysis.

Since late 2009, as principal of Dean Hassall Consulting Pty Ltd, Dean has been delivering implementable managerial and operational solutions throughout Australia to senior public and private sector personnel

Clients include venue owners, managers/operators, hirers and service providers, as well as business owners outside of ‘venues/facilities’ as far afield as dentistry and property development.

Dean has provided practical advice based on business management expertise honed within the venues profession, with the aim of helping businesses achieve their commercial objectives.

Dean has previously held a number of senior management positions in the sport, major venue and event industry in Queensland, including:

  • Chief Executive Officer, North Queensland Fury Football Club
  • Assistant General Manager, Suncorp Stadium, AEG Ogden
  • Manager – Business Development, Sport and Recreation Queensland
  • Manager – Venues & Operations, 2001 Goodwill Games Brisbane
  • Venue Manager, ANZ Stadium, (now Queensland Sports & Athletics Centre), Nathan, Brisbane
  • Venue Manager, The Sleeman Sports Complex, Chandler, Brisbane

Numerous Board and Committee representations have been fulfilled by Dean, including former Vice Chairman of the Brisbane Racing Club, acting as the Queensland Government’s representative on the Board of the Major Sports Facility Authority (now Stadiums Queensland) and a past Director of Queensland Athletics.

Dean was a long term member of the Venue Management Association’s Venue Management School Committee. Dean is a graduate of this school and in 1998 was awarded the Ogden IFC Scholarship. For over a decade, Dean has been a lecturer at the Venue Management School and has also lectured internationally on behalf of the Public Venue Management School as guest instructor at the Public Assembly Facility Management School in Oglebay, West Virginia, USA on the subject of crowd management.

In 2010, Dean Hassall was elected to the Venue Management Association Council as the Allied Member Representative and served until May 2017.

In May 2011, Dean was announced 2011 VMA Allied Venue Professional of the Year.

Educational qualifications include a Bachelor of Human Movement Studies from the University of Queensland, a Graduate Certificate in Management from Queensland University of Technology and VMS Graduate Institute Oglebay USA.