Sue Max is the General Manager, Event & Venue Management for VenuesLive Management Services Pty Ltd at ANZ Stadium.Sue has been involved with the event and venue industry for over 30 years, having worked with various sporting organisations and the Sydney Olympic Committee for the Olympic Games (SOCOG) which she joined in 1997. Prior to the Olympic Games, Sue took up a permanent position with the Olympic Stadium (now ANZ Stadium) not long after the venue opened in 1999 and was the Stadium’s Operations Manager during the Olympic and Paralympic Games.
Sue has been in her current role since 2004 and is part of the Stadium’s Leadership team. She is responsible for the Stadium’s Hirer relationships, the day to day operation of ANZ Stadium and leads the planning and delivery of all events, including the event day operation of the venue. Sue is also the Licensee for ANZ Stadium, which is one of the largest licensed premises in NSW.
Sue’s departmental reports include Event Operations, Venue Operations and Staffing Operations & Services. Key responsibilities include ticketing, security, medical, risk management, emergency management, cleaning and waste management, the recruitment, training and management of the Stadium’s 1,800 strong in-house casual workforce and the operational relationships with Police, emergency service agencies, Local Government and Traffic and Transport authorities.
By virtue of the breadth of Sue’s role, her primary responsibility is to ensure that the Stadium’s operation, including its event planning process, is fully integrated across all internal and external stakeholders.
Since joining the ANZ Stadium team, Sue has been involved in the planning of all of the Stadium’s major events including the 2000 Olympic and Paralympic Games, 2003 Rugby World Cup, the highly successful 2015 Asian Football Cup and some of the largest entertainment (concert) events held in Australia.
Sue has a strong background and interest in risk management and public safety and is a member of the Business Advisory Group for Crowded Places, which provides advice at a national level to Government, Police jurisdictions and Counter Terrorism agencies regarding the security and management of Crowded Places.
VenuesLive was appointed as the Operator of Perth’s Optus Stadium in 2016 and Sue relocated to Perth in June 2016 to December 2016, to assist with setting up the VenuesLive’s Perth management team. More recently VenuesLive has been appointed as the Operator of the new Western Sydney Stadium and Sue is part of the management team working on the pre-operational planning phase in readiness for the Stadium’s opening in 2019.
Sue has a particular passion for the development of organisational culture and capability and delivering world class events and customer service.