Steve has 30+ years of experience within the Hospitality and Events industry, 24 years focused on the IT side and prior to that, nearly 10 years working within Hotels and Resorts.
After leaving his native New Zealand in 1985, Steve worked on various island resorts up and down the Great Barrier Reef for almost 10 years, with 7½ years of that time spent at the exclusive Lizard Island and Dunk Island Resorts. He held roles such as Purchasing Manager, Duty Manager, Food and Beverage Manager, Operations Manager and Relief General Manager.
Recognizing the emerging importance of technology within the hospitality industry, Steve took up a role with the then fledgling Fidelio software company in Brisbane, installing and supporting their Food and Beverage and Front Office solutions. Shortly thereafter Micros acquired Fidelio to form the world leading hospitality software company Micros-Fidelio and Steve moved to Sydney to take on the role of Operations Manager for the new entity. After several years in this role, Ungerboeck Systems International were looking to open an Asia Pacific office so offered Steve the role of Managing Director. After establishing the office in Sydney, Steve was also responsible for starting an office in Hong Kong and eventually China, before being moved to the Head Office in St. Louis, Missouri where he was made Vice-President Global Sales and oversaw Ungerboeck’s expansion globally. Eleven years later and wanting to move back to Australia, Steve took the role of Vice-President, Global Sales for ASP Events, a UK based company specialising in building exhibition websites. It was during this time he also decided to start his own technology consulting business, Mack Events, providing strategies and development ideas to several major international event software companies. After two years back in Australia, Steve was approached by etouches, an award-winning event registration platform to take on the role of Vice-President, Global Sales, in order to spearhead their US and international growth. etouches increased revenues by a factor of 10 times during the five years Steve was there.
He also became heavily involved with many industry associations including the VMA and IAVM, graduating from the VMS in Oglebay, West Virginia in 2007. He served on the Board of the Meetings and Events Association of Australia (MEA), and actively speaks around the world on the topic of event technology. He currently sits on the Boards of mobile app company Showgizmo, and event tech not-for-profit teccsociety. He has been an instructor at the Australian VMS since 2011 and the US VMS since 2017.
He is currently the President of one of the world’s most popular venue management systems, EventBooking, taking on this role in early 2016. EventBooking is a company committed to providing unheralded levels of customer service, realizing that service is the key to success. Whilst currently living in the United States, Steve still spends a good portion of time in Australia, but his business interests take him all over the world.