Anthony Duffy AVM

Anthony Duffy is the owner and Managing Director of VIPeople; a division of Venue Industry Professionals Pty Ltd. Anthony has been a part of the venue industry for over 28 years at some of Sydney’s iconic sports and entertainment facilities.

Prior to the establishment of VIPeople in 2001, Anthony was employed as part of the management team at venues such as ANZ Stadium, Allianz Stadium, Sydney Cricket Ground, Sydney Aquatic & Athletic Centres and Sydney International Tennis Centre.

During this time Anthony has held executive event and operational management positions, overseeing the delivery of major events across various sporting codes including: Rugby League, Rugby Union, AFL, Soccer, Tennis, Swimming, Athletics and Cricket, along with major outdoor concert productions. The highlight of these roles was assuming responsibility as Manager, Events for the delivery of ANZ Stadium operations for its opening and the ensuing initial twelve months of event delivery.

Incorporated in Anthony’s extensive venue experience is the management of the event day workforce, with responsibilities including all aspects of staffing operations such as recruitment, training, event day management, rostering and employee relations for a workforce of up to 1,000 staff.

Prior to the 2000 Olympic Games, Anthony was seconded by SOCOG to manage front of house operations at the Beach Volleyball venue. This position was responsible for staffing, ticketing and customer service at one of the most successful Olympic venues … Bondi Beach.

As the owner and Managing Director of VIPeople (a division of Venue Industry Professionals Pty Ltd) Anthony oversees the multitude of significant staffing solutions contracts that VIPeople delivers across Australia. His focus is on business continuity and improvement strategy, assessing client needs, monitoring service standards, and maintaining and strengthening existing relationships, along with new business development.

Anthony has established a reputation as one of the industry’s leading trainers in the field of customer service, focusing on event day staff. As a former lecturer with the University of Technology (holding a Master of Management Degree from that institution) and possessing a Certificate IV in Training and Assessing, Anthony has delivered detailed training programs to many businesses. In addition, Anthony is a graduate and instructor (22 years) of both the Venue Management School (VMS) and Leadership Institute (LI). Previously, Anthony has served as Chair of the VMS and currently, as the Dean of the LI.

In 2010, Anthony was awarded the inaugural “Allied Venue Professional of the Year” by the VMA Council and in 2013 was awarded “Accredited Venue Manager” status by the Venue Management Association.

In 2015, Anthony was one of only four Australians to be awarded the coveted IAVM’s “Chairman’s Citation”, recognising his commitment to development of education in the industry, primarily through the establishment of the Australian Graduate Institute.